About UpGPT
We believe every business deserves an AI-powered operating system. UpGPT builds intelligent agents that handle the work so you can focus on what matters most -- growing your business.
Our Mission
UpGPT.ai has been helping clients build and implement automation solutions with AI since 2023, driven by a single conviction: small and mid-size businesses should have access to the same caliber of AI automation that Fortune 500 companies spend millions building in-house. Our platform deploys AI agents -- we call them AI Employees -- that answer calls, qualify leads, schedule meetings, follow up after appointments, and handle day-to-day operations around the clock.
Our Vision
The AI Operating System for the CEO
A single platform where every business function -- sales, operations, support, compliance -- is powered by specialized AI agents working together as a coordinated workforce.
What We Stand For
Automation First
We believe every repetitive business process can and should be handled by AI, freeing humans to focus on strategy and relationships.
Radical Transparency
Our AI agents explain their decisions. Every action is logged, auditable, and reversible. No black boxes. Full transparency enables compliance and auditing of AI actions — critical as regulatory frameworks evolve.
Customer Obsession
We measure success by our customers' outcomes -- more bookings, faster response times, higher satisfaction scores.
Ship Fast, Ship Right
We move quickly without cutting corners on security, compliance, or data privacy.
Radical Transparency in Practice
Compliance-Ready by Design
Every AI action on the platform is logged, explainable, and auditable. As regulatory frameworks for AI evolve, businesses using UpGPT are already positioned for compliance -- because transparency is not a feature we bolt on, it is the foundation we build on.
BYOK: Bring Your Own Keys
Companies directly control which AI models their tools use. With Bring Your Own Keys, you can route sensitive data through on-premise or private models, choose providers based on your compliance requirements, and maintain full custody of your API relationships. Your keys, your models, your data sovereignty.
No Token Markups, No Gatekeeping
We believe token markup does not add value and limits AI's transformative potential. While UpGPT offers options to incorporate compute into products, we never gate features behind it. All subscribers at every level can bring their own API keys. This means UpGPT is not the arbiter of what works for your business -- we provide tools, systems, and skills as a foundation, enable deep customization, and give you full control.
Meet the Founder
Greg Bibas
Founder & CEO
Greg brings 15+ years of fractional CMO and COO experience across industries, with deep expertise in marketing technology, operations automation, analytics, and AI systems. He has been building automated systems since 2001 -- from early-stage marketing automation and data pipelines to the multi-agent AI platforms that power UpGPT today.
After watching businesses across every vertical lose millions to missed calls, no-shows, manual processes, and disconnected tools, Greg built UpGPT to give every company access to the AI workforce that was previously reserved for enterprises with seven-figure tech budgets. His background spans SaaS product development, growth strategy, data analytics, and end-to-end operations -- the combination that makes UpGPT's cross-industry approach possible.
The Team
UpGPT is built by a distributed team of engineers, AI specialists, and operators with experience across SaaS, marketing technology, and enterprise automation. We move fast, ship daily, and obsess over customer outcomes.
We're growing. Interested in building the future of AI automation? Reach out.